Funkmaster Flex ^Featured

Without exaggeration, Funkmaster Flex Hip Hop’s premiere radio personality and one of the genre’s most influential figures. Not only is he the number one DJ in the country’s number one market, he can also be heard in syndication across the country and overseas. On New York City radio station, Hot 97, Flex has held radio’s top spot in the tri-state area for 10 years running, reaching in excess of 2 million listeners a week—when he’s on the air, 10% of everybody listening to the radio in New York is listening to him. That’s power... 

Flex’s success extends into the television world, with his SPIKE TV hit, Ride with Funkmaster Flex. Debuting in August 2003, the show is a one-of-a-kind half hour series that combines the best of celebrity and car cultures. Everyone from Eminem to Blink 182 took part in the first season - giving Flex access to their prized rides and taking part such activities as drag racing, burnouts and demolition derbies! Celebrity car customizations are a huge part of the show’s success, and Flex’s Team Baurtwell hooked up rides for 50 Cent, Ludacris and Queen Latifah. And that was just in Season One! Since the show’s debut, Flex has been in great demand, making appearances on the VIBE Awards, the Video Game Awards (which he also served as co-producer) and, most recently, FOX’s New Year’s Eve Special, America’s Party, for which he was musical supervisor.

Funkmaster Flex is a custom car fanatic so much so, The New York Times recently dubbed him the “evangelist” of Hip Hop’s car culture. He founded Team Baurtwell, the highest profile custom-car club around with members like Shaquille O’Neil, and musicians Busta Rhymes, Missy Elliot and Faith Evans. He writes an authoritative automotive column for two of Hip Hop’s most read publications: The Source and Mobile Entertainment Magazine. Flex is the consultant to the hottest car accessory companies, advising them on a host of issues, especially product placement and future advertising. This knowledge has led to numerous endorsement deals from some of the biggest companies in the game. Take, for instance, LUGZ - Flex’s driving shoe for the company has sold, to date, an incredible 1.5 million units! When artists like Ludacris, Queen Latifah, P. Diddy and DMX need advice on the latest in customizing, Flex is their man-he’s the one-stop source for the latest and greatest in the world of customizing.

As if that wasn’t enough — Funkmaster Flex leads one of the industry’s largest and most effective street marketing powerhouses-Franchise Marketing.